'This song is going to be a difficult watch for a Tuesday night,' said Ewan from ESCInsight and yer know what? He's absolutely right.
This has all of the makings of a great song. It's got a great hook, and professionally it's well-performed, but - and this is key - it doesn't grab the attention enough to hook televoters within the first 20-25 seconds (when most decisions are made in the minds of Mrs Joe Public).
By the time it gets to the end of the song, the intensity builds. But it still sounds disjointed and unbalanced.
On the other hand, though, the juries might well lap this up and that should put them well up - especially with the new jury system. The question is will that be enough to get this to a position where the Bulgarians believe it should be?
I can't actually answer that question to be honest.
Image Credits: Andres Putting.