The very essence of the Swedish selection, Melodifestivalen, is a local song contest for locals where the winner just happens to go to the Eurovision – a bit like Sanremo but for schlager.
This year’s fan favourite is the Congolese born Tusse who has been shown around Sweden on a talent show, not a shocker there folks.
Sweden’s Eurovision entries can all tend to sound a bit samey which reflects the nature of the selection process, I guess, stick with what plays well and hope to god that Europe like it. I don’t know with this one. I should like it more than I actually do because it’s Sweden and it’s familiar and it’s well sung … and all the usual good stuff. But in the back of my mind, is a very loud voice going “meh” – I think it’s a bit too formulaic and too calculating that, for me at any rate, it just seems churned out and has no soul.
It’s written to win a song contest – the thing we’re all after. Maybe I just want something deeper…
Phil’s score – 5/10