Go-Jo brings a blast of colour to Eurovision

Australia’s Eurovision journey has always been about bold choices, but this year’s act, Go-Jo, is taking things to a whole new level. With his pop anthem Milkshake Man and a stage show that’s as quirky as it is captivating, Go-Jo has quickly become one of the most talked-about contestants at Eurovision 2025 in Basel, Switzerland.

A rising star with a message

Go-Jo, the stage name of Sydney’s Marty Zambotto, isn’t just another pop singer-he’s a social media sensation with over 1.4 million followers across TikTok, YouTube, and Instagram. Known for his viral hit Mrs Hollywood, Go-Jo has built a reputation for celebrating individuality and self-expression, both online and in his live shows (where he’s even been known to hand out free broccoli). His Eurovision entry co-written with members of Australian pop band Sheppard, is a playful yet powerful call to embrace your quirkiest, most authentic self.

As Go-Jo puts it: “The Milkshake Man’s purpose is to inspire people to embrace the loudest and proudest version of themselves, and I can’t think of a better place to share that message than the Eurovision stage.”

When asked about the competition itself, Go-Jo has maintained a positive and focused outlook. He describes himself as “very competitive,” drawing on his upbringing with four brothers and a twin sister, as well as his background in Australian football, to explain his drive to perform at his best. He said, “Definitely competitive. I mean, I grew up with… four brothers who were all very competitive and I have a twin sister and me and her were just always so competitive growing up. Football obviously I learned a lot of life lessons… from hard work to dealing with being under pressure”

A show-stopping performance

Go-Jo’s rehearsals in Basel have already made waves, with betting odds for Australia climbing after his second rehearsal. Think bright colours, 1980s-inspired infomercial graphics, and a giant four-metre-tall blender prop that’s pure Eurovision. Go-Jo starts the show dressed as a traditional milkman before a quick-change reveal into a sparkling sequinned outfit.

He’s joined on stage by Jenaya Okpalanze (Surely Shirley) and Jeannine Bruderer, who help bring the “Milkshake Man” universe to life. The staging is designed to show how Go-Jo’s message of self-expression transforms not just him, but everyone who steps into his world.

Staging Producer Marvin Dietmann summed it up: “They get it, Eurovision isn’t won with lights and props alone, it’s won with a big character at the centre. That’s the winning formula, and with Go-Jo, they’ve absolutely nailed it. He’s magnetic, cheeky, and totally in command. The giant blender prop brings the fun, but it’s Go-Jo’s energy that shakes the whole thing to life.”

Odds on the rise and fans on board

Go-Jo’s energetic rehearsals have not only impressed the press but also boosted Australia’s odds of qualifying for the Grand Final. He’s now ranked sixth out of 16 in his semi-final, with bookies giving him a 78% chance of making it through-a significant jump from earlier in the season.

With the 100% public vote in the semi-finals, Australia looks set to capture a big share of the European audience’s hearts.

A new era for Australia at Eurovision

This year marks Australia’s 10th entry at Eurovision, and Go-Jo’s selection signals a fresh direction for the country. The response to his song at home has seen record-breaking streams and even a personal message from the Australian Prime Minister.

Go-Jo acknowledges the advice he’s received from past Australian Eurovision representatives, including Dami Im and Danny from Voyager, who both told him to “ground yourself amongst the chaos” and to remember how special and honourable it is to represent your country in the “Olympics of music”

After last year’s disappointment, SBS has opted for a riskier, more playful act-one that’s already paying off in terms of buzz and momentum. With his blend of charisma, originality, and a message that resonates with Eurovision’s core values, Go-Jo is set to make a lasting impression in Basel.

Whether or not he brings the trophy home, one thing is clear: Australia’s “Milkshake Man” is serving up a Eurovision moment to remember.