My first thought on this run-through was: “Why does the lead singer (Tom) look like he’s dressed for a uniform fetish party?” He seemed to have shined his dress uniform and the brass buttons really stuck out.
The presentation and production was a bit like the song: a sandwich. There was the obligatory backdrop reference to the Northern Lights in both the first and last parts, with Sami joiking in the middle.
I can imagine any irreverent broadcaster making the Swedish Chef joke again, because to British ears it really did sound like it.
Also, the trio had no discernible on-screen chemistry, looking like three soloists that just happened to find themselves sharing a stage. They very rarely, if at all, looked at each other.
My suspicion was that this relied more heavily on a concept rather than the song itself, because as a piece of music it’s fair to middling at best.
It’s qualifying, just, mainly because Norway has chums voting in this semi.
Image Credits: Anders Putting.