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Milkshake Man by Go-Jo
Are you thirsty? Go-Jo certainly is, and he seems to possess an endless supply of creamy froth to help us quench our own parchedness. He’s serving up from the back of an ice-cream van replete with the kind of jingle that urges us excitedly onto the sizzling streets for cooling relief.
Go-Jo is brazen, his van rocking from side to side as he squirms, contorts, and frankly milks this for all it’s worth. Whilst he’s serving up his shake for a couple of women in the video you get the feeling he’d be quite liberal with his pouring. He’s already got the lactose-intolerant covered and I’d bet my bottom(ing) dollar he’d be happy to squeeze out some non-dairy creamer for the vegans. There’s no shortage of fanboys who’ve worked up quite the appetite for what he’s selling, and I reckon he’d happily pocket your buck, no questions asked.
With an almost cartoonish styling Go-Jo delivers 3 minutes of innuendo so thinly veiled there’s only ever the single entendre, despite his protestations that his milkshake is a state of mind and not a euphemism for jizz. The sexual theme is rampant this year, the Contest’s 69th edition, but I’m absolutely here for it. This is daft but fun, it’s pure Carry On Eurovision that will delight plenty discovering it for the first time in May, even if it curdles when put in front of a few sour pusses. I just hope his milk is UHT: it’s the kind of song that’s fun in the moment but might not have a long shelf-life once the bottle’s opened.
My marks: 8 points
Photo: Jeermy Kees Orr/EBU