Most years, we get a song like this – an entry that a kinder (but equally clueless) hack might describe as a ‘mixed age’ collaboration. Music that combines traditional beats with a soupçon of the modern.
It’s never the worst thing on offer, but it’s always a mile away from the best. To my ears, it’s songwriting by committee – like a bunch of ‘Eurovision Experts’ gathered in a boardroom and tried to find a way to appeal to viewers young and old. It has worked in the past – but it’s failed more often.
As a Eurovision nation – for me – Estonia either gets it spot on, or misses the target by a mile. And this year, their arrow appears to have landed somewhere just off the coast of Helsinki.
There are flashes of genius, but the end result just doesn’t work for me. Too one note.
