I get the impression SVT has been treading water. They’ve wanted to stay in the top ten, but it felt too soon for a win. John Lundvik’s song suggests that mood has changed.
If anything, ‘Too late for love’ is too calculated. Lundvik has taken every Swedish Eurovision trope and blended them into one perfectly produced three-minute song.
It’s a contender, but I’m not as excited as I want to be. It’s going to score with juries and I can’t see it failing to set the televote on fire.
I reckon this is going to be in the final shake-up. With wide appeal, it could easily slip through as the default winner.
8 Points